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Title details for Nanovation by Kevin Freiberg - Available

Nanovation

by Kevin Freiberg
Jackie Freiberg
Audiobook (Includes supplementary content)
Listen to a sample Listen to a sample

Do you have the eyes, the ears, and the hands to be a Nanovator? You're about to find out. In India, entire families—too poor to afford a car—crowd onto a single motor scooter every day to brave the tangled traffic lurching through the streets. One evening Tata Motor's venerable chairman Ratan Tata witnessed something on those rain-soaked streets that both horrified him and birthed a dream: an overloaded scooter lost traction in a busy intersection and sent several members of the family tumbling across the pavement. In that moment Nanovation took root in Tata's imagination. The very idea was supposed to be impossible. A safe and appealing family car for the price of a motor scooter? The experts dismissed it. But Ratan Tata was undeterred. When budget constraints, design restrictions, the rising costs of materials, and political agitation threatened to derail the project, Team Nano pressed on. This is the story of how, in the face of insurmountable odds, Tata Motors created one of the greatest innovations in the auto industry since the Model-T. Nanovation has disrupted an entire industry and changed the game for India forever. Imagine what it can do for your business. Is your company changing the way society functions? What's your Nanovative idea? It's time get moving!

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Publisher: Oasis Audio Edition: Unabridged

OverDrive Listen audiobook

  • ISBN: 9781608148950
  • File size: 403074 KB
  • Release date: November 23, 2011
  • Duration: 13:59:44

MP3 audiobook

  • ISBN: 9781608148950
  • File size: 403492 KB
  • Release date: November 23, 2011
  • Duration: 13:59:38
  • Number of parts: 11

Formats

OverDrive Listen audiobook
MP3 audiobook

subjects

Business Nonfiction

Languages

English

Do you have the eyes, the ears, and the hands to be a Nanovator? You're about to find out. In India, entire families—too poor to afford a car—crowd onto a single motor scooter every day to brave the tangled traffic lurching through the streets. One evening Tata Motor's venerable chairman Ratan Tata witnessed something on those rain-soaked streets that both horrified him and birthed a dream: an overloaded scooter lost traction in a busy intersection and sent several members of the family tumbling across the pavement. In that moment Nanovation took root in Tata's imagination. The very idea was supposed to be impossible. A safe and appealing family car for the price of a motor scooter? The experts dismissed it. But Ratan Tata was undeterred. When budget constraints, design restrictions, the rising costs of materials, and political agitation threatened to derail the project, Team Nano pressed on. This is the story of how, in the face of insurmountable odds, Tata Motors created one of the greatest innovations in the auto industry since the Model-T. Nanovation has disrupted an entire industry and changed the game for India forever. Imagine what it can do for your business. Is your company changing the way society functions? What's your Nanovative idea? It's time get moving!

Expand title description text
Business Nonfiction