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Title details for Trading Up by Michael J. Silverstein - Wait list

Trading Up

by Michael J. Silverstein
Neil Fiske
ebook
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Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.
In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.
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Publisher: Penguin Publishing Group

Kindle Book

  • Release date: April 29, 2008

OverDrive Read

  • ISBN: 9781440638862
  • Release date: April 29, 2008

EPUB ebook

  • ISBN: 9781440638862
  • File size: 1254 KB
  • Release date: April 29, 2008
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Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

Business Nonfiction Sales & Marketing

Languages

English

Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.
In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.
Expand title description text
Business Nonfiction Sales & Marketing