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Title details for Leading the Narrative by Mari K Eder - Available

Leading the Narrative

by Mari K Eder
ebook
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Leading the Narrative is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more efficiently and with greater effectiveness. The ties are those of intention and purpose, both leading to meaningful and purpose-driven communication efforts, whether conducted by governments, organizations, or military units.

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Publisher: Naval Institute Press

Kindle Book

  • Release date: October 1, 2011

OverDrive Read

  • ISBN: 9781612510699
  • Release date: October 1, 2011

EPUB ebook

  • ISBN: 9781612510699
  • File size: 1378 KB
  • Release date: October 1, 2011

Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

Business Nonfiction

Languages

English

Leading the Narrative is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more efficiently and with greater effectiveness. The ties are those of intention and purpose, both leading to meaningful and purpose-driven communication efforts, whether conducted by governments, organizations, or military units.

Expand title description text
Business Nonfiction